Challenge
The client required an experienced application development architect and programmer to provide technical leadership to a sophisticated open platform project that analyzes online content..
Solution
Application Development. CAS Severn delivered a senior development team resource to lead the project and provide technical recommendations to simplify and expedite development.
Results
Project development was significantly expedited, simplified, and standardized. Furthermore, the CAS Severn technical lead also acquired the open project platform domain knowledge quickly to also add domain knowledge leadership to the project.
Market: Commercial Business
Solution Area: Applications Development
The open platform project and client specialize in natural language processing and text analysis. Over the past 10 years the client has developed a multi-patented text analysis platform that has been used in real-world commercial applications since 2003.The client has worked with over 900 brands over the past few years, with hundreds of clients and some of the largest ad and media agencies using the open platform technology every day.
The open platform project was launched in 2009 and has rapidly become regarded as the most sophisticated semantic platform in the market. Every day, the platform analyzes millions of web pages and social media comments for brand clients and agency partners.
True natural language processing is very complex. The client required an experienced application development architect and programmer to provide technical leadership to an open platform project of extraordinary sophistication.
Today, the platform continues to work with some of the largest brands and agencies to better understand the meaning of content online, to segment audiences, improve targeting, and to dynamically measure user engagement around brand campaigns.